Thinking about your fan’s relationship to your music and brand in terms of the marketing funnel can help you keep them engaged, build sustainability, and know where to focus your efforts.

Your relationship with your fans is personal as much as it is transactional. They want to engage with you and your music and support you, just like you want them to appreciate your music and pay you for your talents.

If you don’t already have an Electronic Press Kit (or EPK), you could be missing out on valuable opportunities. Let’s break down how to craft an EPK that opens doors in music industry.

As a DIY artist, your goal is to make your creative project self-sufficient and profitable. Advertising can be a great tool to achieve that goal, but if done improperly, it can also be a great way to waste your hard-earned money.